About Us

We are passionate about making quality interactive work & believe that all children have “the right to art and culture.”

The 'Caretaker' showing children around one of our latest installation Thingambobas, May 2021

Makers of Imaginary Worlds is a Nottingham-based company that designs and makes immersive experiences and sensory performances, installations, and storytelling spaces for children 0-10 years. Our company's name was inspired by a quote from the book Children’s Minds, Talking Rabbits and Clockwork Oranges: Essays on Education by Kieran Egan, a contemporary educational philosopher.

"The young child as a “Maker” of imaginary world, is a kind of poet and is in command of considerable intellectual resources, developed and exercised by such imaginative world."

Egan, K. (1999)  p. 29 


In August 2021 we opened The UnDiscovered Island and Thingamabobas in May 2021, at Lakeside Arts and both are now on tour. Our previous installations - ‘The Deep Sea Adventure’ for Theatre Hullabaloo which attracted over 100 visitors daily (ACE). ‘The Coral Garden’ ran for one week in February 2020 at St Ann's Library, Nottingham for six days and was visited by 246 children and 365 adults. Five local libraries Knit and Natter groups participated in making knitted corals for the installation.Our first interactive installation 'Enchanted Forest' ‘interactive installation, Theatre Hullabaloo, was visited by over 17,000 children & families visited in 1 year.


Meet the Team

All the team is passionate about making quality work for children. With a combined background of theatre, craft, sculpture, immersive technology, and augmented reality MOIW is focused on delivering high-quality immersive experiences.


Roma Patel

Founder & Artistic Director

Roma is a scenographer and digital artist. She has designed interactive and site-specific performance, theatre and digital installations in the UK and Europe since 2000. Her recent PhD at the University of Nottingham focused on the points of intersection between scenography and interactive technologies in Theatre for Early Years. She is interested in how current electronic and wearable tech can be developed for performative installation. Influenced by her collaboration with the Irish site-specific theatre company Coracadorca, large-scale immersive and site-specific theatre performance in old buildings, streets and ponds and the growing accessibility of tangible technologies.  She was the lead researcher and one of the main artists and that developed Riots1831@ Nottingham Castle, an Augmented Reality (AR) experience that ran for four years (Digital R&D fund for arts, 2014). The project made a case for storytelling as a vital ingredient for sustained museum visitor engagement in AR experiences. More recently (2020-21) she was the resident artist the Nottingham Science and Curiosity Festival.




Rachel Ramchurn

Co-Founder & Co-Artistic Director

Rachel began her artistic career in 2000, involving participatory methods to inspire chainsaw sculpture. She has spent over 15 years as a freelance artist creating and exhibiting works of art in public spaces and delivering social engagement workshops to families and children in and around the North West.
Her move to the Midlands saw her interest in digital artworks develop whilst working as the producer for Brain Controlled movie 'The MOMENT' which has toured nationally and internationally including Brain Film Festival (Barcelona and Madrid) and Geneva International Film Festival.
Rachel's socially engaged practice has become more focused on utilising digital technology to tell participants stories who's voices are seldom heard, and engage audiences with dynamic storytelling.
It is very exciting for Rachel to be in a position where all her worlds come together; creating magical worlds where imagination, tactile shape and form, sound, stories interactive technologies and participant experience all come together.

Other work:


Kitty Pic

Kitty Winter


Kitty is a director, movement director and choreographer specialising in performance for young audiences and families. Kitty has created and directed a number of interactive, site-specific and promenade performances for family audiences, including work in parks and factories as well as arts venues. Alongside onstage movement, Kitty has always been excited by performance that involves the audience physically, that creates a more engaged and vivid experience and shifts the role of the audience from passive recipient to active participant.


Wayne pic

Wayne Walker-Allen

Musical Composition

Wayne has been creating music professionally for over twenty years. He has created music for and performed in many pieces of contemporary dance, mainstream theatre and theatre for young audiences. Alongside more traditional music composition, Wayne creates soundscapes that emphasise the space they occupy through multi-source playback and surround /immersive soundscapes. His compositions for theatre have been informed by the space they occupy and create a deep sense of atmosphere and location relevant to the production.



Robin Shackford

UX/UI Designer

With a background in film-making and storytelling Robin works in the space between technology and the audio & visual arts. As a member of 'Active Ingredient' he contributes as programmer, designer and artist.
His collaborative projects have toured internationally and he has released 8 mobile apps, 5 of them to the Apple and Google mobile app stores. Collaborating with the Mixed Reality Lab and/or Horizon Digital Economy Research at the University of Nottingham he has co-authored over 20 academic publications.


Collaborative Partners

MOIW collaborates with University of Nottingham Mixed Reality Lab, Lakeside Arts, Nottingham City Libraries and Theatre Hullaballoo who helps us ensure that all our installations are of the highest quality and standard.

Next Steps...

Interested in commissioning a design, hiring an installation or running workshops for an event? Contact us with any questions or queries and we will get back to you shortly.