"The true object of all human life is play"

We  create memorable experiences through hands-on engagement and sensory interaction, leaving a lasting impact on our audience.

Our captivating sensory experiences combine interactive technologies with traditional crafts, prioritising sustainable materials and access.  To transport young minds to magical realms where their imaginations can run wild, developing agency, confidence and curiosity. 

A few things we’re great at

Our proficiency lies in combining traditional craftsmanship with interactive technologies to develop tangible interfaces.

Audience Engagement

Audience engagement is essential for making our creative projects impactful, memorable, and inclusive. Our installations turns passive viewers into active participants. Real-time, interactive, sensory-driven, hands-on experience encourages physical interaction, longer dwell time and repeat visits.

Multi-sensory tactile Interface

Our tactile interface merges touch, spatial computing, and sensory feedback to create highly engaging, interactive environments. These interfaces go beyond traditional screens, allowing users to physically feel, manipulate, and experience sound, motion, robotics and visual elements in real-time

Real-time Collaboration

Collaboration is at the heart of our creative projects. We bring together artists, technologists, schools, local communities, and organisations, so we can create and co-design immersive, inclusive, and impactful work. Whether in our public art installation, digital experiences, or educational initiatives,

Mixed Reality Art Installations

Our installation art experiences blends movement, interactivity, and spatial design to create immersive, ever-changing experiences.

Unlike static sculptures or traditional exhibitions, our installations engage audiences by responding to environmental factors, human interaction, or digital inputs. They incorporate interactive technology, light, sound, and kinetic elements. They serve as spaces for dance, performances, storytelling, and imaginative play.

Playful Interactive Exhibitions

Engaging All Ages Through Creativity, Technology, & Playful Participation

Audience engagement is now an active, immersive experience—our creative exhibitions bring data and oral history collections to life through technology, interactivity, and immersive design. By inviting visitors to participate, explore, and co-create, we foster deeper connection, curiosity, and playfulness, transforming your information into a dynamic, shared experience. Our most recent exhibition commission for Small Steps Big Changes (SSBC) – was to design to share the story of their The National Lottery Community Fund’s ‘A Better Start’ ten-year programme, which commenced in 2015 and will reach its planned end in March 2025.

How can we help you?

If you like to develop a specific creative collaboration project, hire one of our interactive installations or brainstorm ideas for engaging a particular community we can help you.

Memorable & Meaningful Impact

Our exhibitions spark curiosity, encourage dialogue, and leave lasting impressions through dynamic engagement. They increases dwell time and encourages repeat visits

Cultural & Community-Centered Approach

– We prioritise authentic storytelling, inclusive design, and collaboration with local communities, public organisations, and artists.

Sustainable Design Approach

Our commitment to sustainable design ensures that our exhibitions and creative projects are not only innovative and engaging but also environmentally and socially responsible.

Portfolio

A selection of recent & touring project

Testimonials

“The interaction with light and music. I also like how you can feel the different textures of the coral. My daughters came on Saturday with my husband and I came back today and she showed me everything and how it worked.”

Parent feedback, Coral Garden

I love the ambition of immersive theatre and digital experience. I have not a preconceived idea of what it was. My child didn’t know what to expect so it was a bit difficult at the beginning but we liked it.

Parent Feedback, HOME:Zero

The Gift workshops were really inspirational and will prove to be extremely helpful moving forwards with our families in igniting enthusiasm and a passion for storytelling in so many different ways and in raising parental confidence. We can`t wait to get back to face to face groups to use these fantastic ideas!

Amanda, SSBC Family Mentor and participant in The Gift workshops

What are you waiting for?

Ready to take the next step? Let’s bring your vision to life! Explore our touring installations , services and get in touch today for a consultation. Together, we’ll make it happen.

Our team

Our team is passionate about creating high-quality experiences for everyone. With expertise in theatre, craft, sculpture, immersive technology, and augmented reality, MOIW is dedicated to delivering engaging and innovative immersive art experiences.

Artistic Director/ Co-Founder

ROMA PATEL

Roma, a scenographer and digital artist, has been creating interactive and site-specific performances, theatre productions, and digital installations in the UK and Europe since 2000. Her PhD research at the University of Nottingham (2020) delved into the convergence of scenography and interactive technologies in Theatre for Early Years.

co-Artistic Director/ Co-Founder

Rachel Ramchurn

Rachel began her artistic career in 2000, involving participatory methods to inspire chainsaw sculpture. She has spent over 15 years as a freelance artist creating and exhibiting works of art in public spaces and delivering social engagement workshops to families and children in and around the North West.

Our work in numbers

Since starting the company in 2019 our mission is to empower children and adults imagination through interactive arts and culture.

Audiences

70,000+

Projects

+12

years of experience in Arts

+25

EducAtional Resources packs

4

Commissioners & Partners

Contact

Get in touch with us to bring imagination to life